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Media360: Virgin Media marketing chief on David Tennant signing

' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ...

Think BR: BrandZ shows why technology matters

now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe..... Nick Cooper, managing director, Millward Brown Optimor, Europe ...

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most..., including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ...

A beautiful collision

are beginning to understand the human side of mobile. A recent study by Millward Brown revealed that ...

Think BR: Size matters online

effectiveness of large online display formats. The research uses data from Millward Brown, who assessed 770 ...

Helen Edwards: Real value can come at a higher price

Millward Brown, TNS, Added Value and Kantar Media as well as Kantar Worldpanel, which is the world ...

Reckitt Benckiser prepares ad campaign for Finish Quantum launch

said the new ad had been tested in the top 15% of Millward Brown, the global brand research agency s ...

Think BR: Brands that grow businesses

EMEA, Millward Brown Optimor....profits in the process. Millward Brown Optimor worked with Jim Stengel, US business consultant and ...

Capitalising your brand

, writes Anne Collins, research director at Firefly Millward Brown....city s excitement, energy and creativity. In Millward Brown Firefly s research report Harnessing the ...

Why marketing in 2012 will all be about getting the London look

's Olympics bigwigs. According to research from Millward Brown conducted exclusively for Marketing, however ...

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