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Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

there has been a realisation in the market that the types of targeting that mobile media activity ...

Lloyds TSB first to run ads on Skype mobile in UK

16 Feb 2012 | by Sarah Shearman

. Andrew French, trading director for mobile media specialist agency Somo said the increase in inventory ...

This year's most read stories on Media Week

21 Dec 2011 | by Jeremy King

social media to the analysis of radio and mobile, Media Week has seen something of a resurgence in 2011 ...

Everything Everywhere boosts T-Mobile ad offering

20 Dec 2011 | by Sarah Shearman

its intent to expand its ad sales offering , and appointed its first director of mobile media and ...

CBS Outdoor adds Bluetooth to London bus ad offering

12 Dec 2011 | by Maisie McCabe

Through a CBS Outdoor partnership with mobile media owner BlisMobile, advertisers will be able to ...

Media Bitch's Diary 2 December

02 Dec 2011 | by Media Bitch

media The hazards of predictive text, my little mobile media types! Bitch hears that one media ...

Sector analysis: outdoor and mobile

21 Sep 2011 | by Jeremy King

of Mobile?' Media Week speaks to outdoor media owners to find out just what is happening in the

Gaydar Radio owner appoints chief commercial officer

25 Jul 2011 | by Maisie McCabe

has led his own consultancy, Mobile Media Consulting and has worked with the BBC and commercial radio ...

Redbus to launch digital six-sheets in universities

25 Jul 2011 | by Maisie McCabe

mobile media." Valler said advertisers should look to incorporate Near Field Communications, QR codes ...

Everything Everywhere to expand ad sales offering

13 May 2011 | by Sarah Shearman

propositions with the appointment of Barry Llewellyn in the newly created role of director of mobile media and...media. It recently extended its relationship with Blyk , the mobile media messaging company, to ...

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