Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
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Search results for "Mobile Media"
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Jobs | Agency Showcase | Ad creativeGetting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
there has been a realisation in the market that the types of targeting that mobile media activity ...
Colgate first brand advertiser on Blyk
03 Oct 2007 | by Hayley Pinkerfield
first advertiser to work with Blyk. The mobile media channel enables us to connect with our consumers ...
Samsung teams up with Girls Aloud for marketing campaigns
26 Jun 2007 | by Alex Donohue
include promotional campaigns involving mobile media and MP3 tracks, but there are no specific details at ...
FMCG BRANDS: P&G digs up digital treasure
01 Apr 2003 | by Charlotte Goddard
friends by texting their names and mobile numbers. "We will continue exploring mobile media such as SMS ...
