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Mobile adspend soars 157% as FMCG and retail brands follow consumers

PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...

Trading Places: this week's people moves

former Media Brands mobile strategist Jide Sobo as its head of mobile. ( Media Week ) Follow ...

Kit Kat sponsors Sky World Cup in UK's biggest mobile campaign

mobile media for the first time. Since launching less than a year ago, Sky News and Sky Sports apps ...

Pepsi consumers set to ‘cheer for China’

It is gearing up to incorporate user-generated content, social networking, blogs and mobile media ...

Close-Up: Live issue - Why adland is well-placed to confront obesity

print and were still effective, so a campaign with intelligent use of digital and mobile media has a ...

Mobile decoded - a moving target

mobile media company 3 launched a range of advertiser-funded free-to-access content for customers on its ...

SMS masterclass: The Revolution Masterclass on SMS marketing

. There are an estimated 32 million mobiles in the UK (Mobile Media Monitor) and 81 per cent of adults ...

CHOCOLATE: Chocs Away - Chocolate is often an impulse buy, but confectionery firms are increasingly going digital to build brand awareness and boost sales, reports Tamsin Kingswell

company Aerodeon, whose clients include Mars, mobile media pose a potential threat to chocolate companies ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

dabbled as a mobile media owner. A3-size advertising panels on its fire engines have been sold at ...

 

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