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China Telecom calls media pitch in China

E-surfing and yellow-pages based business Best Tone. An undisclosed agency source close to the mobile media ...

Young people - Dial M for mobile media

The mobile internet has joined texting as a major part of young people's mobile media diet. This...specialist mobile media agency Ring Ring Media, agrees that until about six months ago, young people ...

Bauer Media unveils its debut iPhone apps for three brands

The move brings the group into line with a growing number of publishers looking to mobile media ...

IAB Engage: Brands must understand 'consumers are mobile'

able to measure their mobile campaigns through GSMA Mobile Media Metrics. The mobile measurement ...

Adeye acquires social messaging platform

LONDON - Adeye, a social mobile media marketing specialist, has expanded its offering by acquiring

IAB attempts to lure brands on to mobile

information. Jon Mew, head of mobile at the IAB, said: "Adoption of mobile media amongst marketers is ...

Blyk partnership with Orange to signal end of free mobile credit model

combining Blyk's integrated campaigns on a mass market scale. It's the next step in mobile media, which is ...

Warner Bros campaign secures Bluetooth audit from ABCe

our unique mobile media proposition and its seamless execution, but also in the clarity and robustness ...

What can mobile do for your brand?

identity." Edward Kershaw, vice-president of mobile media at Nielsen Online, agrees. "Adoption and usage ...

Mobile ad spend up 99% in 12 months

moment for mobile media. The study is a UK first and makes mobile a credible media channel. The ...

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