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Consumers and their mobile devices

audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

Two thirds of Brits express annoyance over mobile advertising

Research commissioned by mobile marketing provider Upstream found the British would rather receive ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

The nascent mobile marketing industry is being "seriously damaged" by the failure of Government...by spam, and it s also causing serious damage to the legitimate mobile marketing industry." Lordan ...

Most mobile consumers reject ads but crave deals

Mobile marketing provider Upstream commissioned YouGov to conduct the poll, quizzing 2,198 adults ...

Direct marketing and sales promotion leagues 2011

below-the-line agencies could easily lose out. There's a more positive message when it comes to mobile ...

Consumer attitudes to mobile marketing

offers - do you think companies should: Attitudes to mobile marketing messages ...

Using mobile for successful and innovative comms planning

the hearts of consumers and advertisers, the mobile internet and by implication mobile marketing ...

 

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