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MEC's Tong talks mobile apps and advertising

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes

Trend Report: Is the industry ready for mobile?

Starcom MediaVest Group. "Samsung has led the way on mobile marketing with 3D tablet advertising on ...

Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media

co-chairwoman of the Mobile Marketing Association for the UK in 2010. Sefton said: "O2 Media goes from ...

O2 Media hires head of client strategy

Nicolaou will manage O2 Media's client sales team and will be responsible for developing mobile ...

Sector analysis: outdoor and mobile

relationship with other media, mobile marketing and internet-based campaigns, which will open up new revenue ...

Trend report: how are newspapers monetising tablets?

somewhere. At present, many clients just don t have well-defined mobile marketing budgets. "Also, the ...

Gaydar Radio owner appoints chief commercial officer

stations to encourage interaction, compliance and mobile marketing. Bird started his career in radio in ...

CBS Outdoor and Absolute win Marketing Society Awards

Society Awards for Excellence, picking up awards for B2B Marketing and Mobile Marketing respectively..... Absolute Radio won the award for Mobile Marketing for its Rock N Roll Football app and iAd promotion for ...

Fipp's top magazine innovations for 2011

dominated by click-to-buy fashion, mobile marketing and fantastical covers including ones that smell of ...

IPC appoints head of mobile advertising

Effective Mobile Advertising Campaign of 2010 at EMMA (Effective Mobile Marketing Awards) for his work with ...

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