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Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

A beautiful collision

17 May 2012 | by James Devon, MBA

If brands are to succeed with mobile marketing, they need to understand human needs and balance the

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

type of mobile user. This approach allows brands to develop a dedicated mobile marketing ecosystem ...

How M&C Saatchi finally got its global act going

10 May 2012 | by John Tylee

of the group's other offerings - from PR to mobile marketing and sponsorship - into key markets ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Skoda Fallon Skoda Skype 1000heads Mobile marketing ASOS Cadbury London 2012 ...

MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes

 

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