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Consumers and their mobile devices

audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ...

A beautiful collision

If brands are to succeed with mobile marketing, they need to understand human needs and balance the

Let's get serious

brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have ...

Shopping for brands

type of mobile user. This approach allows brands to develop a dedicated mobile marketing ecosystem ...

How M&C Saatchi finally got its global act going

of the group's other offerings - from PR to mobile marketing and sponsorship - into key markets ...

Unilever tops 2012 Marketing Society Awards nominations

Skoda Fallon Skoda Skype 1000heads Mobile marketing ASOS Cadbury London 2012 ...

MEC's Tong talks mobile apps and advertising

Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes

Brand Health Check: Instagram

chief executive, EMEA of WPP-owned mobile marketing agency Joule. ROMAIN BERTRAND - HEAD OF ...

Sony Mobile chief Pierre Perron on reviving the brand

. Group-wide thinking Expect to see a more holistic approach to Sony Mobile marketing, too, which will be ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

spenders in mobile marketing, for the first time. Finance brands dropped their investment in mobile ...

 

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