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Let's get serious

Sensible brands looking to nurture mobile relationships with potential customers need to take it...themselves - a text, a call, even a picture message could move things on ... Mobile dating etiquette these ...

One-to-one Marketing: Comment - Customers want to talk to real people on mobile channels

Most advertisers are not yet seriously considering the mobile medium....relevant media. A successful mobile marketing campaign has to start by articulating a sensible strategy ...

Griffiths on mobile: Are the days of SMS numbered as email and IM take over?

next two or three years, as more consumers are able to access email on their mobile device...., with 85 per cent of all mobile users within the UK sending or receiving texts. So text is clearly ...

Mobile marketing: Mobile evolution

With SMS helping mobile become an accepted part of marketers' armoury, technological leaps mean...Change is the one constant in the digital world, and possibilities created by advances in mobile ...

Mobile: Mobile pioneers

The mobile phone is a potential goldmine for direct marketers. Now some specialist agencies are...Of everything we own, apart from our keys and our wallets, the mobile phone is the one thing we ...

Day one at Mobile World Congress 2013: Phones, phablets & tabtops

. Qualcomm, whose chips and tech power some of the best mobile devices on the market, was demonstrating ...

How media owners can benefit from partnering with creative production companies

content across web, mobile and tablet formats and we have learnt a lot about how to improve efficiency in ...

Direct choice: Nike

Direct marketing is one of life's necessary evils - you know the reason for its existence, but rarely does it deliver enjoyment. This 'Goodbye hoof, hello nutmeg' mailer from Nike, aimed at a young audience, is a completely different kettle of fish. Once again Nike brings us football with a different...

Mobile strategy

Hachette Filapacchi UK, the consumer magazine publisher, is implementing a mobile strategy across

Mobile seminar

The DMA is holding its first mobile marketing seminar on November 16 at London's British Academy

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