17 May 2012
| by Tim Dunn, Isobar Mobile
Sensible brands looking to nurture mobile relationships with potential customers need to take it...themselves - a text, a call, even a picture message could move things on ...
Mobile dating etiquette these ...
10 Sep 2004
| by Thomas Meyer, regional director of Wunderman Mobile
Most advertisers are not yet seriously considering the mobile medium....relevant media.
A successful mobile marketing campaign has to start by articulating a sensible strategy ...
03 Sep 2007
| by Hugh Griffiths, director of mobile at Microsoft
next two or three years, as more consumers are able to access email on their mobile device...., with 85 per cent of
all mobile users within the UK sending or receiving texts. So text is clearly ...
15 Sep 2004
With SMS helping mobile become an accepted part of marketers' armoury, technological leaps mean...Change is the one constant in the digital world, and possibilities created by advances in mobile ...
16 Jun 2005
| by Melanie May
The mobile phone is a potential goldmine for direct marketers. Now some specialist agencies are...Of everything we own, apart from our keys and our wallets, the mobile phone is the one thing we ...
11 Aug 2004
| by Jon Carney, Creative director, Marvellous Mobile
Direct marketing is one of life's necessary evils - you know the reason for its existence, but rarely does it deliver enjoyment. This 'Goodbye hoof, hello nutmeg' mailer from Nike, aimed at a young audience, is a completely different kettle of fish. Once again Nike brings us football with a different...
31 Jul 2004
Hachette Filapacchi UK, the consumer magazine publisher, is implementing a mobile strategy across
10 Nov 2004
The DMA is holding its first mobile marketing seminar on November 16 at London's British Academy
23 Apr 2002
Research from The Mobile Marketing Association (MMA) and InterQuest
has found a 71-96 per cent
31 Mar 2005
| by Greg Brooks
brands using mobile to interact?...few of us, and advertisers are catching on.
The use of mobile phones, especially for texting, is ...