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NBC Universal breaks ground in Green Week

, covering all of its myriad properties, including TV and cable networks, sports and talk shows, mobile ...

Products and Tools this week

AOR. RALEIGH, NC: Target Mobile , a wireless marketing company, has selected French/West/Vaughan ...

Cornerstone's James helps clients think young

comedy broadband network Super Deluxe to consumer-focused brands like Smirnoff and Boost Mobile. All of ...

A new game for ESPN

monster, offering content not only on TV, but also on the Web, radio, mobile devices, and in print ...

'Times' promotes online brand

, personalization tools, video, podcasts, newsletters, and mobile features. The effort has been in the works for ...

Measurement's importance, mobile tour planning, more

in LA alone. Mobile tours How do I select the right market for my mobile tour? With mobile ...

Products and Tools this week

strategy. PARIS: Publicis has acquired Paris-based Phonevalley, a European agency specializing in mobile ...

Mobile marketing reaches fashion shoppers on the go

As part of JCPenney s recent Back-to-School push, a mobile marketing component was included to ...

Allstate hits the road to make mark in the motorcycle world

s Mobile Garage Tour, a traveling educational effort centered on keeping motorcycles running ...

Hearst rolls out new mobile sites

launching two new mobile sites in a bid to continue its migrations of content and brands into the mobile...Hearst has created. Mobile sites for titles like Esquire , Cosmopolitan, Redbook, and Seventeen are ...

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