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Sprite reaches out to teens with social network

ATLANTA: Coca-Cola is launching a mobile social platform to attract teens to its brand....free content on Sprite Yard through their mobile phone. Additionally, a code number will be included ...

Interview: Dawn Roode

full-time work at Vogue , Mobile Computing , and Folio . Roode rose through the ranks as a production ...

Toyota on expansion track with NASCAR

us the opportunity to interact, and touch these fans with our mobile marketing and product displays ...

LA Olympics bid gets boost from films

uploaded to YouTube, Brauer said, and are circulating by mobile phone. In addition to the short films ...

Lewis wins six-figure wireless account

mobile social networking platform. Lewis won the six-figure account in a competitive pitch.

'Ellen' talks up Komen Foundation

audience to answer questions rather than on stage. Our only other challenge was finding a mobile ...

Markets of tomorrow

early adopters, Brazilians are “willing to try new things,” he says, from low-cal food to mobile phones ...

A space for everyone

concern is magnified in a mobile environment, where users want their information wherever they are and on ...

Interview: John Kuch

Kuch was working at Seven, a mobile e-mail company, when Seven founder Bill Nguyen left to start la

Growth of MVNOs making 'third screen' more targeted

The marketing slang for mobile phones is a misnomer....are also fourth, fifth, and so-on screens. As mobile virtual network operators (MVNOs) continue to ...

 

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