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MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to...optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Missing People asks viewers to pick up the phone

to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile ...

Entertainment: Lappset happy with angry approach

mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for

The Football Association of Wales calls in Freshwater

a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...

Peter Ross made head of Weber Shandwick's tech team

the commercial spectrum with technology innovation campaigns. Growth in areas such as mobile ...

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

expanding rapidly into online and mobile platforms, albeit at the cost of heavy investment for less ...

Publicis Chemistry picks up Everything Everywhere brief

Group M agency MEC without a pitch. The company is part of a mobile consortium that is looking at ...

Claire Beale: Facebook ad sceptics put new spin on the IPO

's market valuation, for comparison). Facebook's mobile ad strategy will be critical. Its IPO filings show ...

Let's get serious

Sensible brands looking to nurture mobile relationships with potential customers need to take it...themselves - a text, a call, even a picture message could move things on ... Mobile dating etiquette these ...

Shopping for brands

Brands struggling to activate sales in-store should welcome the latest mobile innovations that will

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