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Reebok opens pop-up on Bowery

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Staples goes back to school with its new initiative

focus on online and mobile efforts to directly target Staples key teenage demographic. Emphasizing ...

Campaigns with style

social media. Through its site, VSPink.com, consumers have the opportunity to opt into mobile ...

Yahoo chooses Golin Harris

business media outreach, Hill Knowlton for its mobile applications, and Voce for some influencer outreach ...

Sifting through the information overload

) Systems offers media tools that track coverage from mobile platforms. Joseph Ramallo, director of public ...

Cornerstone's James helps clients think young

comedy broadband network Super Deluxe to consumer-focused brands like Smirnoff and Boost Mobile. All of ...

Boost Mobile hires Pitch Control PR

IRVINE, CA: Youth-oriented telecommunications brand Boost Mobile is diving into the lifestyle...The effort is part of Boost s recently launched Boosted Mobile Artist Content Collaborations ...

Products and Tools this week

pages. Please describe some of the PR uses for mobile technology. AR: -Just like RSS readers, PR ...

Measurement's importance, mobile tour planning, more

in LA alone. Mobile tours How do I select the right market for my mobile tour? With mobile ...

Brands should consider hip-hop culture

working with hip-hop artists by being authentic and not picking and choosing. For example, Boost Mobile ...

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