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Reebok opens pop-up on Bowery

media, mobile marketing, and gaming. He added that there is also a digital initiative in the works ...

Major brands across the board are eager to go back to school

webisodes, ads in cinemas, and mobile marketing. 3 Vicks is promoting its new Early Defense hand sanitizer ...

New Era effort lets consumers capture their own fit with brand

? PR team: Project 2050 (New York) and in-house Other marketing: Print, online, mobile tour ...

Pop-up stores provide targeted brand experience

the theme, including "mobile" stores that move around to different locations and "pop-up kiosks" that ...

Achieving brand relevance in a crowded marketplace

the form of a mobile marketing tour, an events-driven program, or a cleverly orchestrated grassroots ...

Wal-Mart's relief efforts prove priceless

truckloads of free merchandise, 100,000 free meals, a few mobile pharmacies, and the promise of an ...

2005 Global Report: Global vision, local action

, why and when to use blogs, podcasts, RSS, mobile marketing (through cell phones) and other emerging ...

Symbol Technologies taps Edelman as comms agency

billion company has been trying to build awareness of its mobile technology, including wireless networks ...

CAMPAIGNS: Branding - Best Buy has fun selling its image

." Spring stops are being scheduled for an effort Best Buy calls "Go Mobile," and fall visits to college ...

ANALYSIS: Client Profile - FAO Schwarz toys with a new PR play for the holidays

pebble-grain print F's, A's, and O's. The backpack ( 295) even comes with a leather mobile phone case ...

 

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