Celebrity-based ads most likely to hit the headlines
01 Feb 2002
national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity ...
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Search results for "National Press"
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Jobs | Agency Showcase | Ad creativeIn hurricane's wake, New Orleans-based press relations still chaotic
12 Sep 2005 | by Mark Hand and Erica Iacono
of the National Press Photographers Association and a photojournalist for Rumbo newspapers, has been ...
August.One set to update Bull Info Systems image
13 Oct 2000 | by HOLLY WILLIAMS
net.confidence. Bull s net.confidence advertising campaign started last week targeting the national press ...
CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge
13 Oct 2000 | by BEN BOLD
(used last year) to Flood Action Week. National press and broadcast media were targeted and the ...
AGENCY REPORT 1999: Kaizo
19 Nov 1999
and, unusually, a marketing programme that includes advertising in trade and national press meant an...and, unusually, a marketing programme that includes advertising in trade and national press meant ...
DIARY: Iceland’s campaigners come out of their shells and go to work on a egg
19 Nov 1999 | by ANDREW HOLT
the national press and women s interest magazines to boiled eggs and organic bread soldiers ...
Girl Scouts overhaul ’nice’ image with PR
20 Sep 1999 | by REBECCA FLASS
Girl Scouts - including Ann Landers, Rebecca Lobo and Martha Stewart - at the National Press Club ...
Ogilvy chooses MacLaurin for positive publicity push
07 May 1999 | by JULIETTE GARSIDE
sections of the national press. The Ogilvy and Mather advertising agency had billings of pounds 243 ...
COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer
13 Nov 1998 | by CLAIRE SPENCER, director of planning at
category, such as women s magazines, but across a range of media categories such as TV, radio, national ...
CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal
04 Sep 1998 | by JENNIFER WHITEHEAD
national press. Results The campaign received 135 pieces of editorial coverage. In-house ...
