Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
brand on a face (pictured, below right). Clever PR then led to the story being picked up by the national ...
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Search results for "National Press"
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Jobs | Agency Showcase | Ad creativeHealthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press ...
Supermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
, but also as a potential boost to the struggling national press advertising market. British Gas, O ...
TUI Travel marketing director Jeremy Ellis on keeping clear of troubled rivals
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
December, TUI, which owns the Thomson and First Choice brands, released a national press ad with the line ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
EDF hits back at British Gas with fairness claims
13 Jan 2012 | by Matthew Chapman
a national press campaign that positions itself as the fairest of the major energy suppliers.
TalkTalk defies BT complaint with new safety campaign
05 Jan 2012 | by Matthew Chapman
Partners, will kick off in the national press and via direct mail on Monday (9 January). TalkTalk says ...
Change4Life launches Supermeals drive amid criticism of brand links
03 Jan 2012 | by Gemma Charles
Change4Life website. The campaign is being supported by a national press advertising campaign. But ...
Supermarkets lure shoppers with January promotions blitz
03 Jan 2012 | by Matthew Chapman
called the 'New Year's Price Drop', which is being advertised with a high-profile national press campaign ...
Promotional Marketing Agency of the Year: Haygarth
13 Dec 2011 | by Matthew Chapman
impressions alongside national press coverage. The judges tipped their hats to the creativity shown across ...
