What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
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Search results for "National Press"
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Jobs | Agency Showcase | Ad creativeSupermarkets stop the presses: are the big chains turning their back on newspapers?
01 Mar 2012 | by John Reynolds
, but also as a potential boost to the struggling national press advertising market. British Gas, O ...
Supermarkets lure shoppers with January promotions blitz
03 Jan 2012 | by Matthew Chapman
called the 'New Year's Price Drop', which is being advertised with a high-profile national press campaign ...
Sainsbury's wins battle with Tesco over freshness claims
14 Dec 2011 | by Matthew Chapman
The national press campaign, which ran in June, drew a complaint from rival Sainsbury's for ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
campaign, plus out-of home advertising, digital activity, a national press takeover and week-long radio ...
Tesco fails to get Asda price-guarantee ad banned
31 Aug 2011 | by John Reynolds
across the national press. The ad stated: "ASDA Price GUARANTEE We mean it! 10% cheaper or we'll give ...
Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
national press by the agency in the first six months of this year found that Marks Spencer and Pepsico ...
Argos hit by fall in consumer electronics sales
09 Jun 2011 | by John Reynolds
overall sales, has made the balance of the year difficult to predict." Argos advertised in the national ...
The Market Creative lands £12m HomeForm account
07 Apr 2011 | by Sara Kimberley
will manage all advertising activity across national press and TV for all of the group's brands ...
Asda price comparison ads fall foul of rivals
02 Feb 2011 | by Ed Owen
and shown in the national press last winter. The TV ad featured a voiceover that said: "She grabs a ...
