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Case Study: Nestle - Nestle's Lion Bar

In relaunching its Lion bar, Nestle has given it a wilder image, writes Pip Brooking....There is a long history behind the relaunch of Nestle's Lion bar. There have been relaunches ...

Nestle: Crisis follows crisis at Nestle

Chris White laid the blame for Nestle's 'crisis' squarely at marketing's door. Two years later...Chris White's departure from his post as UK managing director of Nestle Rowntree two weeks ago ...

CLIENT COMMENT: Collaboration is in the industry's best interest

"retailtainment". We've had two or three big, successful promotions at Nestle in the past year. We've just ...

Strategy Verdict - Nestle KitKat

Client: Nestle KitKat...to enter Willy Wonka's chocolate factory. Or in this case the Big Brother house, courtesy of Nestle ...

RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for

. A little extra effort to exploit the power of radio is definitely worth it! NESTLE ROWNTREE ...

Nestle shifts two accounts

Nestle has moved two of its brands' digital accounts into Skive....The digital agency has been appointed to handle Nestle's Gourmet cat food account for its Purina ...

MindShare wins Nestle battle

The agency strengthens its grip on the Nestle business after a showdown with ZenithOptimedia....MindShare has triumphed over ZenithOptimedia for control of the bulk of the £62 million UK Nestle ...

Nestle's marketing crisis

Despite award-winning advertising, Nestle has lost focus, sales and market share...."Nestle Rowntree is a business in crisis." It would be a damning judgment from any industry ...

Nestle jettisons eco-packaging

Nestle has withdrawn the compostable plastic packaging used in its boxed-chocolate range due to...Nestle introduced the Plantic biodegradable tray into its Dairy Box and Black Magic boxes in ...

Nestle forms wellness division

Nestle is creating a weight-management division to sit within its nutrition business as part of a...The arm will oversee the Jenny Craig diet firm Nestle acquired this week. The business currently ...

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