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Wicked Fashions skates to back-to-school promotions

David Strumeier, SVP of marketing, licensing, and new business development at Wicked. We decided to ...

Wicked Fashions increases efforts for back-to-school

wardrobe placement and media efforts. David Strumeier, SVP of marketing, licensing, and new business ...

CEO's personal life tricky ground

, suggests that the CEO-superstar culture, partially created by the new business media, can be a distraction ...

Gillette drives trend to engage TV viewers with shows, not ads

, Gillette marketing director, told USA Today . It s a new business model. Five facts: 1. USA ...

Through partnership, Porter Novelli Entertainment launches

The new business unit, part of the agency's consumer industry practice, is co-led by PN partner ...

Brand battle has publishers aiming high

capi of magazine publishers, is looking to drop $100 million on its brand new business title before it

GDC offers breeding ground for video game trends, hype

give a lecture at the GDC Wednesday about how new technology and new business models will help ignite ...

Intel looking to 'leap ahead' in new year with revamped identity

eschewing the well-known "Intel Inside" mantra for "Leap ahead." It hopes to align PR with a new business ...

Focus on people and truth is key to success in 2006

[government relations] business. Many more current clients and new business prospects are coming to us ...

About.com hires Stanton Crenshaw for 2006 push

process. It did not pitch for the new business. ...

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