The Sun and News of the World hire Partners Andrews Aldridge for CRM task
22 Oct 2009 | by Claire Billings, Campaign
LONDON - News International has awarded its £5 million direct marketing account for The Sun and
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Search results for "News International"
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Jobs | Agency Showcase | Ad creativeLloyd backs MBO of Future Foundation from Experian
03 Dec 2009 | by Noelle McElhatton
Society, News International, HM Revenue and Customs, Asda and Argos among its client base. Experian ...
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
15 Oct 2009 | by Noelle McElhatton
, customer direct, News International Vanneck may spend her working days in the upper reaches of the News ...
COMMENT - Is News International's move toward direct relationships the right one?
13 Oct 2009 | by Mediaweek
News International is launching Times+, a loyalty scheme, to reduce its reliance on traditional
The Times launches rewards scheme as it ramps up one-to-one marketing efforts
06 Oct 2009 | by Fiona Ramsay, marketingmagazine.co.uk
LONDON - News International hopes to boost the readership of The Times through a membership rewards..., News International, said Culture+ had been launched as a retention tool for The Times but would also ...
Katie Vanneck: 11m customer database is the key to News International's commercial success
08 Jun 2009 | by Noelle McElhatton
LONDON - Katie Vanneck, News International's managing director Customer Direct, believes customer...she has personally studied the databases to find the brands most valuable customers. The News ...
Mike Green to step down at Callcredit, taking non-exec chairman role
29 May 2009 | by Noelle McElhatton
, EuroDirect and Broadsystem. CIG acquired Broadsystem from News International in January 2008. The group ...
News International hires PDV to test online lead generation
14 May 2009 | by Noelle McElhatton
LONDON - News International Commercial, a division of News International, is partnering with DM...: "News International's power brands attract unprecedented customer interaction. Working with PDV we'll be ...
InboxDMG creates digital drive for McVities Minis
05 May 2009 | by Nikki Sandison
, Facebook and News International, include leader boards, MPUS and skyscrapers. Each format features two ...
News International creates customer-focused division embracing data
19 Mar 2009 | by Noelle McElhatton
LONDON - News International is forming a new division, Customer Direct, to tie customer data more...Solutions and now customer data, Times Plus and CRM. "News International has been looking at ways of tying ...
