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News of the World

News of the World has launched a shock advertising campaign in a bid to lure younger readers. The...News of the World has launched a shock advertising campaign in a bid to lure younger readers ...

News of the world

Black is the new black

News of the World launches cashback site

LONDON - The News of the World is launching its cashback scheme in this weekend's paper (October 4)....powered by Submission Technology, which runs the Greasy Palm site. Submission tied up with the News of ...

News of the World launches iPad app

News International has launched an iPad app, which allows users to download The News of the World.... According to the latest ABC print circulation figures for Novembe r, The News of the World was down 2.1 ...

News of the World loses Mosley case

LONDON - The News of the World has lost the privacy case brought against it by FIA president Max...do in some sexual context is be reminded of it." Colin Myler, the News of the World editor, insisted ...

MARKETING MIX: News of the world

Snowboarding rocks

MARKETING MIX: News of the world

Traditional mainstream attitudes toward Germany have not been particularly positive. However, all this is changing, led by the current renaissance of Berlin as a creative source point for youth culture. The city has played a key role in the emerging electropop scene, which has seen a new school of artists...

MARKETING MIX: News of the world

And relax ... For such an over-populated and hard-working country, it's not surprising that Japanese marketing is increasingly investigating the concepts of gentleness and relaxation - chilling out, in other words. This is especially noticeable among tea brands. So-Ken-Bi-Cha, a brand...

MARKETING MIX: News of the world

Start your engines The motor industry is always a good place to look if you want to know what's happening in the world of marketing. Judging by these examples, it seems that this sector is finally becoming more experimental in its approach. Volkswagen's new model, Lupo, has been...

MARKETING MIX: News of the world

A lesson in Yoga Yoga is not only one of the fastest-growing physical pursuits in the Western world, but also one of this season's hottest 'in' references for marketers. It's entirely likely, therefore, that these three ads are only the tip of the iceberg. Soy Life is a brand of...

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