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Complexities of green efforts require industry commitment

17 May 2007 | by Keith O'Brien

Zeven, CEO of Philips North America. When Zeven brought up compact fluorescent lightbulbs (CFLs), which ...

Conference highlights opportunities for telling green stories

15 May 2007 | by Keith O'Brien

SAN FRANCISCO: Paul Zeven, CEO of Philips North America, and Jeffrey Hollender, CEO of Seventh

McDonald's taps 'Shrek' for kids nutrition effort

10 May 2007 | by Randi Schmelzer

company. Efforts will range from limited-edition collector s glasses (North America) and Far Far Away ...

Shire surprises staff with switch

10 Apr 2007 | by Tanya Lewis

communications for Shire Pharmaceuticals North America. We re changing the mindset internally as we begin to ...

Nissan's new effort keys into experiential marketing trend

23 Mar 2007 | by Irene Chang

Nissan North America hopes that the door to reaching consumers will come from a set of keys....or print ad, says Michelle Erwin, Nissan North America marketing communications manager. True ...

Airbus, airlines team for A380 introduction in US

22 Mar 2007 | by Irene Chang and Keith O'Brien

manager for North America, said the media onboard interviewed the crew during the flight, and the airline ...

Toyota on expansion track with NASCAR

19 Mar 2007 | by Michael Bush

North America President of Toyota Motor North America: Jim Press Chairman and CEO Toyota Motor ...

Carmakers assess their plans amid Toyota rise

11 Jan 2007 | by Michael Bush

and profitable company on a sustaining basis. Sara Tatchio, North America auto show manager at Ford ...

Diageo campaign aligns Johnnie Walker Blue with art

06 Dec 2006 | by Randi Schmelzer

campaign." Laura Peet, director of PR for Johnnie Walker's New York-based importer, Diageo North America ...

Tag Heuer broadens brand

06 Sep 2006 | by Michael Bush

photographers. Daniel Lalonde, president and CEO of Tag Heuer parent LVMH Watch Jewelry North America ...

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