28 Feb 2011
| by Michael Steckler, Northern Europe MD
Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...
04 May 2004
| by MediaWeek
FEATURE It has been another busy year in Northern Ireland, with the long-running saga over Trinity...Portside No doubt that the biggest story to hit the normally quiet world of Northern ...
within the Northern Ireland scene suggest the News Letter is now about to get a major and much ...
curtain on Trinity Mirror’s involvement in Northern Ireland leaves the province with a diverse press scene ...
30 Apr 2001
Tri-Direct is expanding in the UK with the launch of Tri-Direct
North in Manchester. The team will be headed by Liz Lacey, previously at
McCann-Erickson and Matthew Wride from Intermarketing & Communications.
07 Jan 2005
With the Troubles behind it, Northern Ireland is fast becoming an events hot spot, reports Stuart...competition from 20 cities for the title of UK City of the Future. Visitors to Northern Ireland jumped by 25 ...
campaign to boost numbers from outside Northern Ireland.
Lorraine McGoran, marketing manager ...
on European music tours, the Arena's 2005 diary includes such events as the Northern Ireland Motorcycle ...
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
So, wot won it for Labour then? The Sun? Campbell and
Mandelson?
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
No sooner had the class of 1997 been issued with their Commons
passes than one old Parliamentary lag was touting his book of tips for
new arrivals.
09 May 1997
| by GAIL HALL, PR manager, Northern Europe,
When it was reported in PR Week a year ago that I had joined Intel,
my phone became jammed with PR agencies desperate to win the business of
the world s largest chip maker. It was something I watched with
interest, as I had joined Intel from a full service agency where cold
calling and maintaining a...
04 Oct 2001
| by MediaWeek
Buying into Northern Ireland...The main players in the press in Northern Ireland have shifted slightly during ...
with the publishers already there. The largest deal to take place in the Northern Irish press in recent history ...
to July 2001 ABCs was 111,329, making it the top paid-for regional newspaper in Northern Ireland ...
05 May 2005
Graham Hunter, the former marketing director of Jacob's, has joined Northern Foods in the new role
26 Sep 2007
| by David Quainton
Troubled Northern Rock has turned to Freud Communications for media support as it fights to regain.... Northern Rock is now confronted by takeover talks that have the potential to unnerve customers further ...
by the Government promising to secure customers investments should Northern Rock collapse. But even that move has ...