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Brand Barometer: Social media performance of Virgin Money

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

Tesco delays banking launch until 2013

Northern Rock branches , announced its launch with a 10m ad campaign last month. Late last year, The Co ...

Brand Builder: Virgin Money

to mark the 747m takeover of Northern Rock. A 10m ad campaign was unveiled in typically understated ... service ahead of cost-cutting', and 'make a fair profit'. Armed with 75 former Northern Rock branches ... the deep affection for Northern Rock in its North-East heartland by continuing the shirt sponsorship ...

MasterCard sponsors The Brits content on Vevo

, formerly Northern Shell digital director and head of digital sales at Channel 5. ...

888.com rolls out Big Brother Bingo

with Channel 5, the Northern & Shell-owned broadcaster, and production company Endemol.

Virgin Money '40 years of better' by BMB

s Senate House Library. Its launch coincides with the rebranding of the first Northern Rock branch ...

Virgin Money undertakes Branson stunt as part of ad campaign

Virgin Money is supporting the rebrand of its recently-acquired Northern Rock banks with a multi...-owned Northern Rock. The television advertising campaign, created by Beattie McGuiness Bungay (BMB), features ... at the University of London. The launch of the ad campaign coincides with the rebranding of the first Northern Rock store to Virgin Money. Virgin Money has pledged to rebrand all 75 Northern Rock stores ...

The Annual 2011: Top 10 radio ads

supers: Excludes Northern Ireland. Offer may be withdrawn at any time. Terms and conditions apply ...

Helen Edwards on Branding: Virgin modesty

. Sir Richard Branson is a banker now, through Virgin Money's acquisition of Northern Rock, though ... term, and invites suggestions for new ways to describe Northern Rock's business. This verbal sleight ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

Virgin Money is in talks with Newcastle United over replacing Northern Rock as shirt sponsor...Northern Rock ended its sponsorship deal with the club just days before the Government-owned bank ... season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ... fan base in the North-East, where the bank's branches are located. In the past few years, Northern ...

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