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Helen Edwards on Branding: Why flag-waving is flawed

symbolic parallel is only too possible here: British isn't good enough. Over the past 13 years, Northern ...

Should Sainsbury's be trying something new?

initiative in Northern Ireland, which prints a coupon at the till if branded goods are cheaper at Tesco or ...

Helen Edwards on Branding: No cheer for Brand Britain

the nation-branding world, working with Lithuania, Spain, Northern Ireland and, more recently, Poland ...

Tobacco companies seek halt to store display ban

hidden from view in England, Wales and Northern Ireland from October 2011 in large shops and from October ...

And in the real world... Carphone Warehouse, Tesco, Adidas, Kraft and more

shoppers, who have taken advantage of the pound s weakness against the euro by buying in Northern Ireland ...

Raymond Snoddy on Marks & Spencer's marketing cuts

sector. Being brought up above a corner shop in a medium-sized town (in Northern Ireland, in my case ...

Half of consumers to buy less says Henley Centre study

Wales, West England and Northern Ireland feeling particularly anxious. Anxiety is also linked to income ...

Vouchers & Gift Cards Manual: Vouchers christmas clubs - Oh come all ye savers

, Christmas clubs have tended to operate in northern England, Scotland, Northern Ireland, some south coast ...

Power 100 Marketers of 2008: 51-100

an official sponsor of the England, Scotland, Wales and Northern Ireland football teams. Gandolfi has ...

Contact centres - Shrugging off past concerns

channel Setanta being handled in its Northern Ireland centres. LBM, too, has had another good year ...

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