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Jobs | Agency Showcase | Ad creativeessays on a range of topics relating to the 2012 Olympic Games from our specialist panel.
- The major Olympic sponsors include McDonald's, Visa, Kodak and Coca-Cola. The tradition of sponsorship goes back to ancient Greece, when wealthy Athenians contributed to expenses related to culture, the state and sports.
Beijing hosts the 29th global games, for which London will be the next venue in 2012.
Almost two-thirds of Britons back efforts to bring the 2012 Olympic Games to London, according to a
candidates to be interviewed to lead London's bid to host the 2012 Olympic Games. Marketing Week.
Procter & Gamble is looking into potential partnerships with other Olympic sponsors, including Coca-Cola and GE, for joint marketing activity around London 2012.
Nothing says 'one world' (or one enormous global marketing opportunity) quite like the Olympics, and with that thought no doubt in mind, Coca-Cola is championing the creative expression of leading Chinese designers with the release of eight limited-edition bottles.
Russia has never hosted the Olympic and Paralympic Winter Games, despite being the world’s largest and most successful winter sports nation with 293 medals. The Black Sea city of Sochi was an outside bet for the 2014 Winter Games, so it appointed Weber Shandwick Worldwide to lead an 18-month global...
LONDON – A coalition of charities are planning to stage a protest at the Athens Olympics to draw attention to the exploitation of 'sweatshop' workers in the sportswear industry.
The International Olympic Committee is reviewing its 62 million global advertising account ahead of the 2004 games in Athens.
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