2012 Olympic Games
28 Sep 2011
essays on a range of topics relating to the 2012 Olympic Games from our specialist panel.
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Search results for "Olympic Games"
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Jobs | Agency Showcase | Ad creativeISBA Conference: Olympic Games is 'not a brand, but a movement'
21 Mar 2012 | by Noelle McElhatton
Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense
Trends for 2011 Part 1: London and the Olympic Games
13 Jan 2011 | by Cathy Bussey
The start of 2012 is still a year away, but 'Olympic thinking will dominate a lot of PR this year - for good and bad', says Keith Gabriel, senior account manager at Citigate Dewe Rogerson.
P&G eyes partnership Olympic Games activity
04 Aug 2010 | by Jennifer Whitehead and John Reynolds
Procter & Gamble is looking into potential partnerships with other Olympic sponsors, including Coca-Cola and GE, for joint marketing activity around London 2012.
Eurosport launches live Vancouver Winter Olympic Games app
22 Feb 2010 | by Anne Cassidy
Vancouver Winter Olympic Games and Eurosport s 24-hour coverage, featuring live action and highlights ...
Edelman, H&K and Freud in battle to promote 2012 Olympic Games
03 Feb 2010 | by Arun Sudhaman
Organisers of the London 2012 Olympics are on the brink of selecting a PR agency to promote the Games, with a trio of big names on tenterhooks.
Opinion is split over the value of 2012 Olympic Games for Britain
10 Nov 2009 | by Staff
The IPA's TouchPoints survey canvassed a cross-section of people on whether they thought the London Olympics in 2012 would be good for Britain.
LOCOG seeks PR and PA agency for 2012 Olympic Games
29 Sep 2009 | by Matt Cartmell
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has started the...Olympic Games and Paralympic Games.' The LOCOG communications team is responsible for communicating all ...
Cadbury to bang drum for 2012 Olympic Games
15 Oct 2008 | by Nikki Sandison
LONDON - Cadbury, which reported strong results yesterday on the back of Wispa and Dairy Milk sales, is to be an official sponsor of the 2012 London Olympics in a £20m deal, which is likely to anger some health campaigners.
Branding: Design choice - Coca-Cola's Olympic Games bottles
05 Aug 2008 | by Sam Stone, Design director, Fitch
Nothing says 'one world' (or one enormous global marketing opportunity) quite like the Olympics, and with that thought no doubt in mind, Coca-Cola is championing the creative expression of leading Chinese designers with the release of eight limited-edition bottles.
