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Think BR: Marketers should heed the Olympic clampdown

Organising Committee for the Olympic Games (Locog). In addition to preventing any misuse of the Olympic ...

VisitBritain and DCMS in £25m global tourism push

." Sandie Dawe, VisitBritain chief executive, added that the events of 2012, including the Olympic Games ...

Coca-Cola to boost brand spend by up to $400m

director for the 2012 Olympic Games, predicted that by volume, 75% of the drinks the company sells at the ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

Victoria offices. Since 2005, when London won the right to host the Olympic Games, public opinion has ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

of the Olympic Games. - The PM used a speech to Davos delegates to urge European Union leaders to ...

TfL launches 'Get Ahead Of The Games' ads

A national campaign to ensure the smooth running of transport links during the Olympic Games was

Olympic hopefuls join Pantene campaign

Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

Olympic Games. Rank Name 2011 value ( ) Difference (%) 1 Diageo ...

Reputation Survey: Olympic sponsors

distance that many consumers feel from both global brands and the Olympic Games. With nine out of ten ...

London 2012: How Brands Can Compete - Non-sponsors

legal guidelines, she say: We will be using the high profile nature of the Olympic Games as an ...

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