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MARKET FOCUS SPORTS PR: Pushing PR to extremes - No longer just a hobby for idle students, extreme sports have evolved into a huge industry. Dan Bennett talks to the pros who've been competing behind the scenes

18 Sep 2000 | by DAN BENNETT

information. www.planetextreme.com Features a complete calendar and is loaded with online ...

Super Bowl Fantasy: Marveling at Super Bowl commercials has become as much a part of the annual sports event as what transpires on the football field. But are those spots worth all the millions of dollars? PRWeek challenges six agencies to prove that PR c

24 Jan 2000 | by CLAIRE ATKINSON

. In a report picked up by Reuters in December, 25% of the 1,700 people surveyed about their online ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

26 Jul 1999

online shopping guide technology for portals such as Yahoo. However, it didn t have strong name ...

 

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