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Katherine Levy: Data magic is what will bind a client to its media agency

if necessary: Orange moved its data-driven search business from i-level to MEC within hours of ...

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for...year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize for ...

Apple cements most valuable brand status as UK's giants slide

15,882 0% 9 49 Intel 15,633 12% -14 50 Orange 15,351 ...

Jagermeister

beauty. Its packaging is a car-crash of an old-school Gothic logo-type atop a blaze of bright orange on a ...

Why twenty-somethings are no longer the darlings of PR campaigns

original Fantasy Football and was head of sponsorship/events at Orange in the 1990s. 'Back then even ...

Sector Insight: betting shops

joined in 2007 and he has also held senior marketing roles at BlackBerry and prior to that, Orange. At ...

2012: The year of NFC contactless payments?

contactless payments in-store via mobile devices. Orange and Barclaycard have been the major proponents of the ...

We'll call you: Everything Everywhere

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a ...

RIM names new CMO to 'sharpen focus'

Orange Group. Boulben's major challenge will be to launch BlackBerry's long-awaited BlackBerry 10 ...

Adwatch (May 2) Top 20 recall: Florette

like Orange Juice, a commodity product, with little differentiation. Now we have dozens of brands ...

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