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Think BR: How can brands harness the power of NFC?

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google ...

Think BR: A left brain, right brain look at data in marketing

data. In the UK Orange customers voted in the Bafta film awards using the Flick-o-meter, a data ...

Block out the hype and rethink gamification

(game design insights are outlined in orange). Novelty Reiss refers to this idea as ...

UKOM/Nielsen Top 50 online brands data dashboard: January 2012

3.8 3.7 2.7% 43 Orange 3.8 3.4 11.8% 44 Shopzilla.com ...

Think BR: London 2012 - ignoring the guerrilla in the room

as the orange clothing they were wearing was linked to the Bavaria beer brand. The clothes bore ...

Think BR: Sports advertising - you can't just play at it

of a football boot stamped onto an orange background with lines like 'Your sister definitely hasn't ...

Trading places: this week's people moves

including Nike, Heineken, Fiat, Orange and Xbox. She will report to European managing director, Guy Wieynk ...

Smartphone advertising: the not very good, the very bad, and the generally quite ugly

, HTC, Nokia, Sony Ericsson, Samsung and LG - and across every network operator - 3, O2, Orange ...

Trading places: this week's people moves

Orange propositions at Everything Everywhere , has been appointed to the newly created role of chief ...

X Factor UK tops BR app chart

The X Factor UK and the Orange Film To Go apps have flown straight to the top of BR's branded app.... The Orange Film To Go app, which was launched on 16 August, allows users to watch one film selected by ...

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