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Future not in advertising: Saatchis China boss

19 Jun 2009 | by David Tiltman

of CEO for Greater China, was previously brand marketing director for mobile brand Orange in the UK ...

Guangtang to focus on consulting offer

02 Apr 2008 | by Benjamin Li

Uni-President s orange juice business, after losing the advertising account. The agency also handles consulting ...

Tong Yi sharpens image as juice war intensifies

26 Mar 2008 | by Ella Fitzsimmons

Orangeate, in the face of increasing competition within the orange juice category.

Soft drinks giants battle for summer prominence

20 Feb 2008 | by Gunjan Prasad

portfolio that includes Maaza and Minute Maid Pulpy Orange, and by launching a fresh new communication ...

Feature... What are you worth?

30 Jan 2008 | by Glenn Smith

feels entitled to yearly salary increases. In the 2006-2007 Aquent Orange Book, a monitor of human ...

M1 takes ‘Brighter’ angle

28 Nov 2007 | by Robin Hicks

something a little brighter , in the company s orange and yellow corporate colours. M1 s core audience has ...

Brand Health Check... Can TNT uncover the value of its brand in Asia?

23 Nov 2007

awareness. Its orange identity at least is recognisable. According to observers, it tops most of the key ...

Brand Health Check... Time for SingTel to update branding strategies

08 Nov 2007

of past ones might be The Body Shop and Orange. As you might have guessed, I do not believe that ...

U Mobile rebrands via Euro RSCG push

10 Oct 2007

logo is a giant letter U in graduating shades of bright orange. According to a Matthew Fanshawe, an ...

CryoLife rebrands amid competition

09 Aug 2007

want to differentiate the brand by using a warmer colour palate (on the marketing materials) of orange ...

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