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Orange asks JCPR to refresh brand

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....weeks after Scott Jacobson joined Orange as UK PR director (PRWeek, 12 August). ...

Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange

Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an...brand in the US, five years prior to its fiasco-riddled UK entry. But after his first month at Orange ...

Ex-Ketchum SV-P joins Orange

Orange, the UK's largest mobile phone operator, has hired former Ketchum senior V-P Scott Jacobson...He has replaced Orange PR sponsorship and events director Niamh Byrne, who left the company ...

Orange and FSA appoint start-up to woo parents

Orange and the Financial Services Authority have separately hired a start-up agency that claims to...parent-focused clients. Orange will use the start-up to reassure parents that 3G phones, which allow access to ...

Media Analysis: Mobile mags aim for higher quality

name and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The ...

Youth Marketing: Mobile mania

music is the way forward. Last month, Orange struck a pan-European agreement with Universal Mobile ...

Campaigns: Second opinion

Suzanne Sinden, group account director at Ketchum, has worked on campaigns for IBM and Orange

View From The Top: Another Branson?

' that, one suspects, are hardwired into the brain of everyone from the chairman (former Orange guru Hans ...

TECHNOLOGY: Mobile Evolution

STUDY - ORANGE BUSINESS SOLUTIONS Photo-messaging has so far been regarded as a fun way of using a ...

EDITORIAL: Carlisle quit over loss of influence

City veteran Tony Carlisle was, to his credit, still taking calls on his Orange phone this week...the revenue line. The reasons Carlisle's friends give for him wishing to extract himself from Orange ...

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