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Missing People asks viewers to pick up the phone

audience is led to believe that the two are communicating with each other, while the text: "To hear this ...

Two decades of tuning in to commercial radio

can use radio," Redican says. "Great radio ads are as powerful as any other medium's, but we have a ...

Durex lube online ad gives complaints the slip

TVGuide.co.uk last May, was offensive due to its sexual nature. Three other complainants questioned whether ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

t have a long history in marketing and so there were other things to get done. It s definitely not a ...

Media360: Claudine Collins on being followed by Rubins and Parker

's been] some [other] really insightful insights as well. Videos produced by Georgina Brazier and ...

Turkey of the Week - In-house agency Spark 44/Jaguar

irritating 'heart-beat' bumpers in-between the other spots in the break just served to make it even more of a ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

way and extracting value in other ways, for example through social media." Channel 5 had a ...

Adwatch (May 16) Top 20 recall: Bird's Eye

strongly-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

Carlsberg 'fan academy' by Fold7

, entertainment and other sports and encouraged to go that extra mile to "give their all for England". It was ...

Industry view: Is easyJet's marketing makeover working?

. The airline attributed the increase in revenue per seat to the campaign as well as other factors such ...

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