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Unilever partners with News Corp and Viacom for digital content

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

Are you suffering from a digital eating disorder?

these items? In other words, has curating and sharing desired items replaced ownership as status ...

Brand barometer: Coffee shops, which one is most prominent online?

key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...

Think BR: The search for white space

regressive, but they don t cancel each other out, they enrich each other and create something new. We ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

treatment to other territories.Where brand development is light: - Study the advertising and promotion ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

Skype has 'a lot to offer' Microsoft. Other major deals include a strategic relationship with Nokia ...

Jeremy Lee: Agencies need to learn that stability breeds success

scrutinises the work that TBWA creates for its other clients and presses for the creatives who produce the ...

Adland must find its maternal instinct

, it spreads and takes everyone with it. The father, other family, friends, colleagues, employers, the ...

How we learned to stop worrying and love failure

melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Katherine Levy: Data magic is what will bind a client to its media agency

"consolidated programme reporting" - in other words, data collected by the client combined with data generated ...

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