Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
Skype has 'a lot to offer' Microsoft. Other major deals include a strategic relationship with Nokia ...
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Jobs | Agency Showcase | Ad creativeUnilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
of the government's growth strategy. Other campaigns set for the coming year include activity to ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
occurring on mobile devices, and being shared with digitally with other people. Mobile usage is rapidly ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
its offering. The network was assembled by asking The Economist readers what other online ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio ...
Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
understands and accepts the other on their own terms. The partners listen, and express themselves clearly ...
