Right Media builds identity with simplified messaging
16 Oct 2007 | by Aarti Shah
voice-overs that dramatized Right Media s business in a narrative. Blogs and other conversational-style ...
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Jobs | Agency Showcase | Ad creativePositive thinking
22 Oct 2007 | by Tonya Garcia
responsible and cause-related to help better humanity. Stuart Elliott ( The New York Times ): On the other ...
Effort touts technology of Pudding
10 Oct 2007 | by Aarti Shah
so quick. The company is also targeting other providers, such as Skype, as potential partners that ...
Wrigley touts gum
27 Sep 2007 | by Marc Longpre
dental professionals planned through trade publications and other collateral materials, he noted. In ...
Green angle adds some meat to activist groups' campaigns
27 Sep 2007 | by Irene Chang and Randi Schmelzer
(PETA) and other environmental groups may have thought that the news would prompt many to jump aboard ...
Numbers add up to papers' grim future
04 Sep 2007 | by Hamilton Nolan
should be offset by an increase in ads for other homes for sale. But that offset does not appear to be ...
Crafting a diverse message for radio
03 Sep 2007 | by Tonya Garcia
across the country are the same Reuse material that has been used for other markets Just count on ...
Playtex introduces 'Girl Talk'
30 Aug 2007 | by Marc Longpre
stories, in addition to other interactive elements. On Friday, the Playtex communications team will ...
PR ideal for Web 2.0
28 Aug 2007 | by Brad McCormick
why Web 2.0 will benefit PR more than it does any other communications industry. Of course, our ...
Agency innovators challenge status quo
27 Aug 2007 | by Michael Bush, Tonya Garcia, Randi Schmelzer, and Aarti Shah
. Where disillusionment sets in on the other side of the table, he says, is when [journalists] see this ...
