Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
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Jobs | Agency Showcase | Ad creativeTetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
these items? In other words, has curating and sharing desired items replaced ownership as status ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
treatment to other territories.Where brand development is light: - Study the advertising and promotion ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
Skype has 'a lot to offer' Microsoft. Other major deals include a strategic relationship with Nokia ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...
