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Chinese social media users want to be brands' friends, says OgilvyOne research

media users are commenters' who react and comment on other people's views. They are also the ...

Hill & Knowlton appoints Marcus Warner as MD of Australia

Professional Services Marketing Association. In other news for the agency, Hill Knowlton Sydney was ...

Campaignasia.com goes live with five new sites

news, blogs, campaigns and other content from its region . We will continue to issue a digital bulletin ...

Tracie Michael takes over from Camplisson as CEO for Initiative Australia

25 years in media, we understand Roger also has interests in other sectors, we thank him for the ...

Levi's to launch new global brand in China

ASIA-PACIFIC - Levi's is set to launch a new global brand in China and other selected markets in...Strauss Co. is launching a new global brand in China and in other selected markets in Asia this Fall ...

Tiger Beer signs Wayne Rooney as brand ambassador for regional football drive

, Laos, Cambodia and Mongolia. It complements the beer brand's other football initiatives including its ...

Paul Worboys joins JayGrey as managing partner in Australia

achieve to heart. Worboys said: "While other agencies talk themselves up, JayGrey's been talking its ...

China public affairs execs turn to social media: Edelman

over contemporary public policy than other media....social media sites. Only nine per cent said social media is less influential than other media channels ...

M&C Saatchi wins Cerebos business in China

for its Brand's Essence of Chicken product after a three-round pitch which included Y&R and other

Amway tipped to launch media review in China

competes with other foreign direct marketing players such as Avon and Mary Kay. According to Nielsen China ...

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