Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
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Jobs | Agency Showcase | Ad creativeFrom 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
treatment to other territories.Where brand development is light: - Study the advertising and promotion ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
well, along with a few other French-sounding businesses, in this French-commissioned survey. I haven't ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
unloved. We decided to illustrate their predicament by comparing them to those other broken-hearted ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
Ireland and Barclays to refinance existing debt, to fund the acquisition, and to make funds for other ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
score. The advantage of this is that no one other than you will understand what's in the list, so, like ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Brand Republic he was keen to provide investment and expertise to other companies in the data sector ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
, display or other digital media, will be critical for publishers as the digital ad market continues to ...
Alaska Travel Industry Association seeks agency for UK brief
20 Feb 2012 | by John Owens
been quite a bit of interest from other agencies'. It was speculated that the new contract might ...
Social Brands: How to be social
16 Feb 2012 | by John Owens
or other regulators. CASE STUDY - AVIVA'S 'YOU ARE THE BIG PICTURE' Objective To ...
