ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future
24 May 2004 | by Andrew Gordon
franchise and through other leadership positions in biotherapeutics. Journalists and analysts reacted ...
Additional Information
Search filters
Refine your search:
By Date
By Publication
- PR Week USA (183)
By Channel
- Advertising (9)
- Events / Promotions (8)
- Marketing (95)
- Online Communications (16)
- Public Relations (178)
By Industry Sector
- Healthcare (183)
Content
Search results for "Other"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Other"" again in:
Jobs | Agency Showcase | Ad creativeFEATURE: The new relationships
07 Jun 2004 | by Beth Herskovits
to pair the company with endoscopes, microscopes, or any of the other surgical or laboratory ...
ANALYSIS Organizational Case Study: Alzheimer's group aims efforts at baby boomers
03 May 2004 | by Alvin Hattal
generation to face the future without the threat of Alzheimer's." The other basic challenge for the ...
ANALYSIS Corporate Case Study: Healthy dose of PR helps Icos and Eli Lilly push Cialis
29 Mar 2004 | by Alvin Hattal
Leonard Blum has other plans. Although the company continues to use advertising - together with Eli Lilly ...
ANALYSIS Food PR: Food firms stepping up PR in fight over carbohydrates
29 Mar 2004 | by John N. Frank
other issues on a list of consumer concerns. "Consumers are most concerned about their intake of ...
Healthcare: Pharmacies on the front line
19 Mar 2004
reacted immediately with the release of a prepared statement, as did many other high street chains such as ...
CAMPAIGNS: CDC's VERB fosters a more active role for kids
08 Mar 2004 | by Andrew Gordon
health organizations typically do PSAs. They don't do paid media or other kinds of outreach. This was a ...
The color of pharma money
01 Mar 2004 | by Sara Calabro
For some time, it's been said that the healthcare industry has been slow to catch up with the other ...
CAMPAIGNS: Bike riders race to show importance of fighting cancer
01 Mar 2004 | by Jen Adams
, on October 18, they were joined by 1,500 other riders for the 40-mile celebratory ride through the ...
EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client
02 Feb 2004 | by Julia Hood
account as part of Interpublic's team. "It follows what occurred in the ad arena and other marketing ...
