Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...
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Jobs | Agency Showcase | Ad creativeInnocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
TVGuide.co.uk last May, was offensive due to its sexual nature. Three other complainants questioned whether ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, if nothing else. The other thing we have done with the agencies is become more performancedriven ...
Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
additional loyalty benefits such as discounts on the brand's other grooming products. Consumers will be ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
the response is 'It sucks', then there is not a lot you can do. If, on the other hand, what they are ...
