Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
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Jobs | Agency Showcase | Ad creativeHelen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
calmly explains. Is that what Jesus meant, for us all to be shouting at each other? His message is about ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
's 60% and the 40% management stake in Pelham Bell Pottinger. Other Chime-owned PR businesses ...
Tulchan parts company with managing partner Neil Duffy
08 May 2012 | by Alec Mattinson
Perceptions. At brand consultancy Interbrand, Duffy was a director, Europe, among other positions during ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
demand and the supplier technology aligned so that one doesn t get ahead of the other. If NFC technology ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
operations for multimedia brands The Times, The Sunday Times and The Sun. Other global Teams include ...
The Corner scoops Orbis ad business
03 May 2012 | by Ian Darby
The agency won the account after a pitch process handled by AAR. Other agencies competing for ...
