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Young forced to grow up faster amid economic uncertainty

economy, other issues that were once important to teens are no longer such a worry. In 2004, 42% of ...

Beiersdorf kicks off £110m pan-Euro media review

Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek and Eucerin ...

Apple cements most valuable brand status as UK's giants slide

brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...

Think BR: In whom we trust

marketing messages, and the tendency for customers to trust each other more than brands, has resulted in a ...

Brand Manager of the Week: Natasha Whiting

? The Wheatsheaf in Tooting Bec. What other languages do you speak? Thai fluently, and German ...

We'll Call You - McVitie's Jaffa Cakes

McVitie's: Hello, McVitie's customer care. Mktg: Hi, I saw something in the paper the other ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

children, plus you are there week in, week out, she will buy all other stuff from you as well.' Beyond ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, if nothing else. The other thing we have done with the agencies is become more performancedriven ...

Consumer: Sports bra shows some real panache

other social media platforms to engage consumers, but overall the sales figures suggested a very ...

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