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Wicked Fashions skates to back-to-school promotions

14 Apr 2009 | by Alexandra Bruell

, we feel we can drive it upwards of 100 million in sales in a short time. Wicked's other brands ...

AT&T partners with Lil' Wayne for social media outreach

30 Jan 2009 | by Kimberly Maul

other artist in 2008. "[We want to] engage younger customers to find relevance with our brand," added ...

Rbb acquires Cece Feinberg

21 Jan 2009 | by Alexandra Bruell

acquiring firms in other sectors as well. Now is a good time, especially for independent agencies, to find ...

Teen Vogue to open holiday "Haute Spot"

07 Nov 2008 | by Alexandra Bruell

Teen Vogue fashion closet, events with Teen Vogue editors, and an Internet caf , among other things ...

'Lookbook' puts fashion PR front and center

31 Oct 2008 | by Alexander Bruell

BPCM in Los Angeles. TheLookbook's other founder is Rhonda Richford, formerly an associate editor at ...

Bahamas International Film Festival builds buzz via industry outreach

29 Oct 2008 | by Kimberly Maul

leading up to this year's event to build its international reputation and compete against other well-known...released. The festival is also working with the Bahamas Ministry of Tourism and other global tourism ...

Fleishman acquires Paul Wilmot Comms

10 Sep 2008 | by Alexandra Bruell

, PWC will continue to operate independently while the agencies will work to expand the brand to other ...

Scholastic celebrates Harry Potter's 10th with read-a-thon

09 Sep 2008 | by Kimberly Maul

suddenly online, blogging, e-mailing, and messaging each other saying, 'There is something new! Scholastic ...

Wicked Fashions increases efforts for back-to-school

05 Sep 2008 | by Alexandra Bruell

Wckd brand, the team will launch a model search contest on the social network Brickfish, among other ...

MGM launches 'Pinkitude' breast cancer awareness campaign

20 Aug 2008 | by Kimberley Maul

out to that demographic," said Jeff Pryor, EVP of corporate communications for MGM. Other planned ...

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