Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
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Jobs | Agency Showcase | Ad creativeApple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
last time I was so drawn in by a car ad. I could question why the A5 was chosen over the other models ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
on cross-car leadership, with Qashqai and Juke. That has been supported by other 'halo' products such ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
history, one would have thought the mobile company, and the other major international sponsors of Formula ...
Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing
05 Apr 2012 | by Ben Hall
a dancing shoe in the store named after him, with more videos his other routines gaining around ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
hygiene factor,' he says. 'We need to build up other virtues, including the quality of our communication ...
CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys
04 Apr 2012 | by Simon S Kershaw
crew-cab 4x4s. But in the cities and burbs, it seemed every other car was a white saloon with a ...
Land Rover launches Discovery 4 spot
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
interesting lives than other drivers. The creative director Brian Fraser worked on the campaign with the ...
