Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek and Eucerin ...
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Jobs | Agency Showcase | Ad creativeYoung forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
economy, other issues that were once important to teens are no longer such a worry. In 2004, 42% of ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
marketing messages, and the tendency for customers to trust each other more than brands, has resulted in a ...
Luxottica holds pitch for global media account
17 May 2012 | by Maisie McCabe
works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America. It is ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
inspired not only his agencies but marketers at other brands with his 'more magic, less logic' clarion ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
other social media platforms to engage consumers, but overall the sales figures suggested a very ...
Sports organisations must prepare for post-Olympic sponsorship, says LTA boss
28 Apr 2012 | by Kate Lloyd
jump ship out of sponsoring sports and sporting associations, and into other areas. Robertson said ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
you had a notable mentor? Other than Flic, it would have to be Steve Martin, for whom I worked in ...
