Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
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Jobs | Agency Showcase | Ad creativeTetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
economy, other issues that were once important to teens are no longer such a worry. In 2004, 42% of ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
advertising. In this instance, it is the other way around. Brand strategy verdict: 3 out of 10 A ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
occasion to drink it in preference to other alcoholic drinks. Drinkers . Although men make up the main ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands in ...
